Partner & Marketing Lead at Rekall. CMO at all in all. Previously VP Marketing & Creative Services at Highsnobiety and Head of Client Services at VICE. Operator-creative across the full marketing stack: brand, go-to-market, acquisition, product marketing, and the systems underneath.
20+ years across culture, media, and tech, most of it with small teams building something that doesn’t exist yet.
I studied literature and history in Leipzig, Germany, co-founded an experiential studio, and toured with my bands, from Moscow to Austin, TX. Not an obvious route into marketing, but the job has always been the same: make the thing, then make sure anyone hears about it.
I’m most useful early, with a small team and no playbook — the band model, basically. Right now I spend most of my time working out how AI changes the job: what I make, how I make it, and how much of it I should. So far I’ll take human insight over slop cannons.
Positioning, the core idea, knowing what not to ship
Copy, identity, sites. Figma, Next.js, Claude Code
Google Ads, Meta Business Suite, Looker, GA4
Lead brand, marketing, and launch creative across the Rekall portfolio — from concept and core idea through web, identity, and content execution. Hands-on AI work: author system prompts (Claude XML), design agentic flows, and ship product copy for MetaPause (women’s hormonal health) — onboarding, pricing, the ELSA AI concierge, status messages. AI-native operator-led venture studio.
Brand voice, member-facing creative, and editorial direction for an invitation-only leadership community of founders, executives, and investors — an audience that doesn’t respond to conventional marketing.
Led the in-house creative studio — client services, production, and branded editorial. Built campaigns for Nike, Adidas, Gucci, and shaped the sponsorship and revenue model for owned properties. Managed a global team of 15+ producers, editors, and creatives, and set the bar for the editorial-meets-commercial register the brand was known for.
Ran account and client services for the Berlin creative studio. Oversaw budgets, timelines, and proposals for digital, print, and experiential work.
Adidas · BMW · Samsung · Philips · Ray-Ban · Smirnoff · Ralph Lauren · AB InBev · J&J · G-Shock
Built immersive events and branded entertainment for Diesel, MySpace, and Wrangler. Programmed with Keinemusik, Ed Banger and others; toured the band Shandy Mandies through Eastern Europe, Russia, and SXSW.
Campaigns and launches where I owned creative strategy, operations, or client services back to back.
In August and September 2012, Samsung partnered with legendary film director Wim Wenders and VICE to promote the launch of the Samsung Galaxy Note II. Wenders fronted a teaser campaign in Berlin and hosted an exclusive master class mentoring young creatives.
The Verge ↗
In 2013 and 2014, VICE partnered with Philips on the “You Need To Hear This” music campaign. This collaboration featured sponsored content, music documentary projects, live tours and specialized headphone lines.
Watch ↗
“Desert Drifters” is a 2016 branded mini-documentary produced by VICE Sports and sponsored by BMW, exploring the dangerous underground car culture of illegal street drifting in Saudi Arabia and its transition into structured, professional motorsport.
Watch ↗
In January 2017, Highsnobiety partnered with New Balance for a global launch of the NB 247 sneaker, hosting simultaneous “Life in 247” parties across seven major cities including New York, Tokyo, and Paris.
Highsnobiety ↗
Creative strategy for the exclusive Highsnobiety event celebrating the launch of the IKEA × Virgil Abloh collaboration.
Highsnobiety ↗
“Legends in the Making” campaign in November 2019, Highsnobiety partnered with Hennessy and fashion label Bristol Studio to release exclusive, limited-edition lifestyle items celebrating brand ambassadors A$AP Ferg, Maluma, and Canelo Alvarez.
Highsnobiety ↗
Launched by Rekall at the onset of the COVID-19 pandemic, OpenClear was created to address the critical shortage of testing and long turnaround times. As a concierge medical platform, OpenClear combined Rekall’s proprietary tech infrastructure with a mission to deliver rapid, reliable testing services.
New York Times ↗
An innovative people first approach to caring for mental health. Nue.life chose Rekall for our modern approach to architecture design, as well as our expertise in creating user centric, easy to use, friendly mobile applications.
Refresh Miami ↗
An invitation-only leadership community. Brand voice, member-facing creative, and editorial direction for a community of founders, executives, and investors.
allinall.network ↗What I read and what I listen to. Step through with the arrows; click the front volume to read about it.